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Sales keys for Operationally Excellent companies

by RVHMaster | May 31, 2012 | Market Segmentation, Marketing

This is the third installment in my series of blogs about the implications on sales of Tracey and Weirsma’s great book “The Wisdom of Market Leaders”.   Last week we talked about companies who compete based upon “Product Leadership” (see below) and today we’re going...

Sales keys for the product leaders!

by RVHMaster | May 4, 2012 | Forecasting, Market Segmentation, Marketing

Over the past few weeks I’ve written about Tracey and Weirsma’s great book “The Wisdom of Market Leaders”.   Last week we talked about companies who compete based upon “Customer Intimacy” (see below) and today we’re going to discuss...

Sales keys for the “customer intimate” company

by RVHMaster | Apr 6, 2012 | Forecasting, Market Segmentation, Marketing, Uncategorized

Last week I wrote about Tracey and Weirsma’s great book “The Wisdom of Market Leaders”.  Over the next few blog articles I want to dive in a bit deeper and analyze each of those types from a sales perspective.  This is, afterall, a sales blog! If you...

Your target market is smaller than you think!

by RVHMaster | Mar 13, 2012 | Market Segmentation, Marketing

Choosing target markets and market segmentation have always intrigued me.  Although there are many ways to think of it, I had an epiphany as I reread one of the classic strategy books over the weekend, the book is “The Discipline of Market Leaders” and is...

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