by RVHMaster | May 4, 2012 | Forecasting, Market Segmentation, Marketing
Over the past few weeks I’ve written about Tracey and Weirsma’s great book “The Wisdom of Market Leaders”. Last week we talked about companies who compete based upon “Customer Intimacy” (see below) and today we’re going to discuss...
by RVHMaster | Apr 6, 2012 | Forecasting, Market Segmentation, Marketing, Uncategorized
Last week I wrote about Tracey and Weirsma’s great book “The Wisdom of Market Leaders”. Over the next few blog articles I want to dive in a bit deeper and analyze each of those types from a sales perspective. This is, afterall, a sales blog! If you...
